Dokuz Eylul




 

 

İşletme Fakültesi Dergisi, Cilt VIII, Sayı 1, 2007
Bu sayfalarda yayınlanan çalışmaların tüm hakları Dokuz Eylül Üniversitesi İşletme Fakültesine aittir. Yazılı izin olmaksızın çoğaltılmaları, dağıtılmaları ve satılmaları yasaktır.

  • Kurumsal Koordinasyonun Ekonomik Büyümeye Etkileri,Burçak Müge Vural,1-29: Özet, Tam Metin
  • Regional Products in the European Policy Context-Stakeholders’ Benefits,Anna Maria Nikodemska-Wolowik,31-42: Özet,Tam Metin
  • Strategic Approach to Product Design and Development Process and Effectiveness of Industrial Design Practices, Aykut Berber, İbrahim Aksel,43-67: Özet, Tam Metin
  • Comparing the Effect of Online Word-of-Mouth Communication versus Print Advertisements on Intentions Using Experimental Design, Gül Bayraktaroğlu, Bilge Aykol,69-86:Özet, Tam Metin
  • Do MNCs and Local Companies Differ in Their Relationship with AD Agencies?, Tanses Gülsoy,87-102:Özet, Tam Metin
  • Kaynak Tabanlı Yetenekleri Ölçeği Geliştirilmesi ve Doğrulanması, Zafer Acar, Cemal Zehir,103-131:Özet, Tam Metin

 

 

 

 

 

KURUMSAL KOORDİNASYONUN EKONOMİK BÜYÜMEYE ETKİLERİ, Burçak Müge Vural,1-29
Kurumsal yapılanma modelleri kapitalizmin farklı formlarını ortaya çıkarmaktadır. İki kutuplu olarak incelenen kapitalizmin farklı formları; (1) Yönlendirilmiş Piyasa Ekonomileri, (2) Serbest Piyasa Ekonomileridir. Söz konusu iki kutuptan birine yaklaştıkları ölçüde, ulusal ekonomilerin makroekonomik etkinlikleri artmaktadır. Bu çalışmanın amacı, karşılaştırmalı kurumsal üstünlükler teorisinin ortaya koyduğu bu hipotezi test etmektir. Amaca yönelik olarak oluşturulan ampirik modellerde, 1990 – 2000 yıllarına ait panel veri seti kullanılmış, makroekonomik performansın kurumsal yapıya dayalı belirleyenleri örneklem çerçevesinde test edilmiştir. Faktör analizinden elde edilen sonuçlara göre, ülkelerin kurumsal yapılanma düzeyini gösteren bir koordinasyon endeksi oluşturulmuştur. Büyüme oranları ile koordinasyon endeksi arasındaki ilişkiyi tahminleyen modelden elde edilen sonuçlar U-şekilli bir ilişkiyi ortaya koymaktadır.
Anahtar Kelimeler: Kurumcu İktisat, Serbest Piyasa Ekonomileri, Yönlendirilmiş Piyasa Ekonomileri

REGIONAL PRODUCTS IN THE EUROPEAN POLICY CONTEXT– STAKEHOLDERS’ BENEFITS,Anna Maria Nikodemska-Wolowik,31-42
This article attempts to observe the issue of so called Quality Agricultural Products (QAP) from several stakeholders’ point of view, particularly as concerns a purchaser of such type of goods. It is certain that importance of producers and specialists involved in regional products marketing cannot be omitted. Considerations presented in the article, though connected with the Common Market, have a wider meaning and can be used in a discussion about other markets in the world as a counterbalance for progressive globalization and mass production with rather anonymous goods. In the paper the author tried to stress that such initiatives as QAP are essential as they directly contribute to backing entrepreneurship and ensure publicity which particularly for small companies is often the only chance for wider promotion. Moreover, they meet contemporary expectations and requirements in market environment regarding ecological aspects, activation and stimulation of poorer regions, and encouraging fair-play yet intense competition. And as the practical experiences prove, these activities result in increasing entrepreneurial spirit.
Keywords: Quality Agricultural Products (QAP), European Union, PDO, PGI, TSG, Organic Farming, Stakeholders

STRATEGIC APPROACH TO PRODUCT DESIGN AND DEVELOPMENT PROCESS, AND EFFECTIVENESS OF INDUSTRIAL DESIGN PRACTICES, Aykut Berber, İbrahim Aksel,43-67
Emerging economies face international competition and moreover, similar technology applies to organizations in the relevant industry. Therefore companies must strive to keep their market positions or create new business opportunities. Novel and innovative strategies are required in either case, which depends on differentiation in the market. Recognized as a value for sustainable competitive advantage and commercial success, industrial design (ID) has an essential role. This paper proposes that strategic approach to product design and development process is beneficial for the effectiveness of ID practices. Context of the research in the study is divided into two sections. The first section derived from a study previously conducted in Poland and aimed to observe whether Turkish companies recognized ID as a strategic tool for differentiation. A comparison of the results was made with the results obtained in Poland. The second section of the research context focuses on Turkish companies. To explore how strategic approach to product design and development process impacts on ID practices; factors and hypotheses were generated through principal components analysis prior to regression analysis to analyze the relationship. 198 companies from textile, furniture, and home appliances industries took part in the research. Major indications of the research show that strategic effect of teamwork has a central role in effective ID practices.
Keywords: Industrial Design, Strategic Innovation, Product Development

COMPARING THE EFFECT OF ONLINE WORD-OF-MOUTH COMMUNICATION VERSUS PRINT ADVERTISEMENTS ON INTENTIONS USING EXPERIMENTAL DESIGN,Gül Bayraktaroğlu,Bilge Aykol,69-86
Portals allowing consumers to share experiences on the Internet which are called blogs have become an information source that customers use more and more. This study aims to compare the effect of advertisements-an impersonal communication tool- with blogs- a personal communication tool- using an experimental design. The effect of blogs and advertisements on purchasing intentions of university students for mobile phones was investigated through experimental design which was conducted on four groups of university students, all of which included about 20 individuals. Findings indicate that exposure to different information sources like blogs and ads created a significant difference on intentions. The change caused by the exposure was greater for blogs than for ads. Unfavorable blogs created the largest change on intentions. These findings may warn marketers to consider online communication more and take precautions against negative online word-of-mouth communication.
Keywords: Blog, Advertisement, Mobile Phone

DO MNCs AND LOCAL COMPANIES DIFFER IN THEIR RELATIONSHIP WITH AD AGENCIES?,Tanses Gülsoy,87-102
This exploratory study investigates the differences between local companies and multinational subsidiaries in their advertising agency-client relationships in Turkey. A survey utilizing personal interviews was conducted with 52 of Turkey’s top advertisers (27 of them foreign-equity companies) to determine if multinational subsidiaries’ practices towards their advertising agencies or their level of satisfaction with various aspects of agency service and the relationship differed from those of local companies. Some significant differences in practices and in the length of association emerged. Satisfaction levels, however, did not reveal any significant differences. The study suggests that multinationals are more formalized in their management of agency relationships.
Keywords: Advertising Agency – Client Relationships, Business Relationship Management

KAYNAK TABANLI İŞLETME YETENEKLERİ ÖLÇEĞİ GELİŞTİRİLMESİ VE DOĞRULANMASI, A. Zafer Acar, Cemal Zehir,103-131
Kaynak Tabanlı Görüş (KTG) işletme yeteneklerini, rekabet avantajı yaratmak için stratejik seviyede önemli ve firmaların faaliyetlerini etkin olarak koordine etmelerine imkan sağlayan beceri ve bilgi demeti olarak tanımlanmaktadır. KTG teorisinin takipçisi araştırmacılar tarafından, işletme yeteneklerinin performans ve rekabet avantajıyla olan ilişkileri birçok kez test edilmiş ancak birbirlerinden farklı sonuçlar elde edilmiştir. Bunun nedenlerinden birisi işletme yeteneklerine ait geçerliliği ve güvenilirliği ispatlanmış bir araştırma ölçeğinin bulunmayışıdır. Bu konudaki çalışmalara katkı sağlamak amacıyla geliştirilen işletme yetenekleri ölçeğinin geçerlilik ve güvenilirliği 379 işletme yöneticisinden toplanan veriler kullanılarak doğrulayıcı faktör analizi ile test edilmiştir. Sonuç olarak yedi boyutlu bir işletme yetenekleri ölçeği elde edilmiştir.

Anahtar : Kaynak Tabanlı Görüş, İşletme Yetenekleri, İşletme Yetenekleri Ölçüm Aracı

 

 
©2009 Dokuz Eylül Üniversitesi İşletme Fakültesi